Our Standards

Our Goal is to help achieve a healthy lifestyle by providing transparency of information. Easily help you shop for products based on your values for health, environment, and society. We only provide you with products that meet our standards for values and third-party independent certifications.

Certified Green Seal

Green Seal is a nonprofit organization that uses science-based programs to empower consumers, purchasers, and companies to create a more sustainable world.

Certified Fair Trade

Product meets the requirements for Fair Trade certification. Helps to ensure better prices, decent working conditions and fair terms of trade and supports local sustainability for farmers.

Certified Organic

Product meets the requirements for one of the following independent organic certifications (specific details on each product page).

Certified B Corporation

“Social and environmental performance, accountability, and transparency.” If a company selling a product is a B Corp then it is basically assured to be operating ethically.

Energy Star

Products can earn the Energy Star label by meeting the energy efficiency requirements set forth in Energy Star product specifications.

Safer Choice

Chemicals & cleaning products that are safer and less harmful for your health and the environment.

Water Sense

The WaterSense label allows consumers to recognize products and programs that save water without sacrificing performance or quality.

Cradle to Cradle

Cradle to Cradle guides designers and manufacturers through a continual improvement process that looks at a product through five quality categories — material health, material reutilization, renewable energy and carbon management, water stewardship, and social fairness.

Certified Rainforest Alliance

Product meets the requirements for Rainforest Alliance Certification. Grown and harvested using environmentally and socially responsible practices.

Forest Stewardship Council

The Forest Stewardship Council mission is to promote environmentally sound, socially beneficial and economically prosperous management of the world's forests.

Certified Cruelty Free

Product meets the requirements for cruelty-free certification. Verified for no animal testing.

Certified Non-GMO

Product meets the requirements for the GMO-Free Project verification standards.

Certified Carbon Neutral

Company operations and/or product has achieved a target of zero emissions to meet the requirements for carbon neutral certification.

Fragrance Free

Contains no scent.

Made in USA

Product was manufactured on the continental USA.

Plastic Free

Uses non-plastic product packaging.

Recycled / Upcycled

Incorporates waste material into product and/or packaging.


Contains no animal products.

Non Toxic

Assesses if any ingredientes are on the health hazard lists used to identify chemicals with health concerns. This category filters Good Guide and EWG tested products.

As a Company

We reduce emissions and waste.