About Us

About Us - Generations - The GreenLine Market

What's going on?

It’s no secret that people are interested in living more mindfully—shifting the way they think about their health and the role they play in the health of the planet.
From Millennials to Boomers, urban to rural, single to married-with-children, this new lifestyle places value on quality products that put purpose first.
This new mindset seeks more options, less compromise, and zero complications.

Our Story - The Beginnings - The GreenLine Market


The beginnings

A short while back, Sarah Bates, our founder, was returning home from a class in sustainability. Sitting on the Green Line train in Boston, she was thinking about her best friend’s search for natural healthy products for her family. Every week, this friend spent countless hours browsing the Internet—saving links to different websites, blogs, and chat rooms.

Finding it a challenge to locate the brands she wanted, discover new brands, compile information, and compare product specs, her friend’s online shopping experience itself seemed unsustainable.

Our Story - The Beginnings - The GreenLine Market

Why, given the power of the Internet, online search engines, and big data, was it still so time consuming to find and purchase the healthy, environmentally and socially-responsible products that Sarah and her friend knew existed?

Why was there no one central hub that empowered people to shop exclusively toward a healthier lifestyle, filtering their purchases based on values, missions, and certifications that were important to them, and their families?

We created the GreenLine Market because we believe in empowering people to make a personal and global impact by putting natural, environmentally-friendly, and cause-focused brands at the forefront of their everyday shopping experiences.

Our Story - Our Team - The GreenLine Market

Our team

The GreenLine Market team is a group of entrepreneurs that understands and leverages cutting-edge technology to deliver a transparent and customized shopping experience to people wishing to “shop their values.” We curate and promote the safest, most effective products on the market—from established well-known brands, to the up-and-coming.

What about standards? 

Discover more about the standards that identify us to select brands and products for you!

About Us - Our Standards - The GreenLine Market