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About Us

About Us - Generations - The GreenLine Market

About us

We want to share with you, everything about us and our origins. Our company is based in Boston, MA, and all of our orders ship from the USA!

It’s no secret that people are interested in living more mindfully—shifting the way they think about their health and the role they play in the health of the planet. From Millennials to Boomers, urban to rural, single to married-with-children, this new lifestyle places value on quality products that put purpose first. This new mindset seeks more options, less compromise, and zero complications.


The beginnings

A short while back, Sarah Bates, our founder, was returning home from a class in sustainability. Sitting on the Green Line train in Boston, she was thinking about her best friend’s search for natural healthy products for her family. Every week, this friend spent countless hours browsing the Internet—saving links to different websites, blogs, and chat rooms.

Finding it a challenge to locate the brands she wanted, discover new brands, compile information, and compare product specs, her friend’s online shopping experience itself seemed unsustainable.

Our Story - The Beginnings - The GreenLine Market

Why, given the power of the Internet, online search engines, and big data, was it still so time consuming to find and purchase the healthy, environmentally and socially-responsible products that Sarah and her friend knew existed?

Why was there no one central hub that empowered people to shop exclusively toward a healthier lifestyle, filtering their purchases based on values, missions, and certifications that were important to them, and their families?

We created the GreenLine Market because we believe in empowering people to make a personal and global impact by putting natural, environmentally-friendly, and cause-focused brands at the forefront of their everyday shopping experiences.

What does it mean that we are a BBB Company?

The Green Line Market Inc. has maintained 2 years 2 months of continuous BBB Accreditation. BBB has determined that The Green Line Market Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Standards of BBB Accreditation

Build Trust
Establish and maintain a positive track record in the marketplace.

Advertise Honestly
Adhere to established standards of advertising and selling.

Tell the Truth
Honestly represent products and services, including clear and adequate disclosures of all material terms.

Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees, and procedures that bear on a customer’s decision to buy.

Honor Promises
Abide by all written agreements and verbal representations.

Be Responsive
Address marketplace disputes quickly, professionally, and in good faith.

Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.

Embody Integrity
Approach all business dealings, marketplace transactions, and commitments with integrity.

Our Story - Our Team - The GreenLine Market

Our team

The GreenLine Market team is a group of entrepreneurs that understands and leverages cutting-edge technology to deliver a transparent and customized shopping experience to people wishing to “shop their values.” We curate and promote the safest, most effective products on the market—from established well-known brands, to the up-and-coming.

What about standards? 

Discover more about the standards that identify us to select brands and products for you!

About Us - Our Standards - The GreenLine Market

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